FINO Premium Touch Hair Mask

Japan’s No.1 hair mask for 5 consecutive years.

1 sold every 6 seconds.

Give dry, damaged and difficult-to-manage hair the intensive care it needs with the FINO Premium Touch Hair Mask — a bestselling Japanese hair treatment designed to deeply moisturise, smooth and improve the manageability of damaged hair.

Ideal for hair affected by colouring, perming, straightening, UV exposure and frequent heat styling, FINO combines 6 beauty ingredients with skincare-inspired technology to help restore softness, shine and smoothness.

What it helps with

• Dry, dehydrated hair — Royal Jelly EX provides intensive moisture to help replenish dry hair
• Damaged hair — helps improve the strength and condition of hair weakened by chemical and heat treatments
• Frizz & difficult-to-manage hair — Trehalose and Sorbitol help maintain moisture balance for smoother, more manageable hair
• Roughness — PCA helps smooth the hair cuticle for a softer feel and shinier appearance
• Weak, damaged strands — a Phytosteryl derivative helps fill gaps in the hair cuticle and improve moisture and nutrient retention
• Dull hair — Squalane and Pearl Peptide help leave hair looking shiny, soft and supple
• Colour-treated hair — Glutamic Acid helps smooth the hair cuticle and reduce colour fading

Why you'll love it

The rich, jelly-like texture spreads easily through the hair, coating each strand without requiring a large amount of product.

FINO’s formula combines Royal Jelly EX, Trehalose, Sorbitol, PCA, a Phytosteryl derivative, Squalane, Pearl Peptide and Glutamic Acid to target multiple signs of dry and damaged hair in one treatment.

After just one use, hair is left feeling noticeably smoother, softer and easier to manage, with a healthy-looking shine.

It’s especially loved by those with dry, damaged, tangled or colour-treated hair who want that soft, silky feeling without needing a complicated hair-care routine.

How to use

After shampooing, gently squeeze out excess water from your hair.

Apply an appropriate amount of the mask throughout the lengths and ends, focusing on areas that feel particularly dry or damaged.

Leave on for 5–10 minutes, then rinse thoroughly.

For best results, use 1–2 times per week.

Product Details: 230g | Made in Japan